Surridge are older than just about every other sportswear company in the world, &, I think deserve a little respect. I'm pretty sure the vast majority of their product is comparable to something like Nike's team-wear templates that their dealers would supply to lower league clubs. Lets face it, even some of their kits to top flight outfits are templates & very basic.
At least with Surridge, there are no templates, no one has a kit like the ones we have. Our fade-out style kit was the first like it, & not long after you saw Manchester United & Tottenham with a similar design.
That said, i'd take Umbro over anyone, their kits are well thought out & very well designed & they have had a resurgence since they were cut loose from Nike (who, lets face it, just bought them to finally get their hands on the England kit deal, & probably Manchester City also).
Anti-intellect & marketing. Pretty-pretty. Who needs talent?