{ the forum }
 
An independent supporters' website dedicated to Mansfield Town FC

Number of iFollow Match Day Passes Sold (£8.34 net per pass)

Discuss all things Stags and Football League Two, and share stuff using our BBCodes.
Forum rules
Please read the Posting Rules before participating. Posting on the forums is subject to adhering to these.
Also, see the Guidelines for Posting. Moderators may sometimes tidy posts which do not follow these customs.

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby stag324 » Thu Oct 01, 2020 8:44 am

Tippy Tappy Football wrote:
stag324 wrote:i would be interested to see the net income V net income of an average league game(i.e. post all overheads)


Robbie Cowling, the Colchester United Chairman stated that they received around £8,000 for selling 952 ifollow match day passes (452 Col U fans + 500 Bolton fans) but in normal times the club would have expected around £54,000 in gate receipts.

Whereas Bolton received around £14,500 for selling 1,752 ifollow match day passes (2,252-500) compared to around £600 they would normally have received in commission for selling away tickets.

The rule on home clubs only being allowed to keep the income from the first 500 ifollow match day passes purchased by away fans was clearly brought in to benefit the larger clubs.


Thanks Tippy, but the £54,000 will be a gross income, I would imagine by the time you have taken off match day costs etc. it would drop to around£25k - £30k.

The £8k would be clear profit so assuming £30k would suggest Colchester are losing £22k per game
stag324
Assistant Manager
Assistant Manager
 
Posts: 1159
Joined: Tue Aug 11, 2009 11:37 am

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Tippy Tappy Football » Sun Oct 04, 2020 9:18 pm

Portsmouth Chairman, Mark Catlin, has said that Portsmouth are suffering losses of £750,000 per month so they have lost £4-£5 million of income already.

"A normal match-day we take anything between £150,000-200,000. Then when you add the season-ticket revenue, it comes to a figure closer to £400,000-500,000 per match."
Tippy Tappy Football
Manager
Manager
 
Posts: 13278
Joined: Sun Aug 30, 2009 4:44 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Dave Wayne » Sun Oct 04, 2020 10:42 pm

Tippy Tappy Football wrote:Portsmouth Chairman, Mark Catlin, has said that Portsmouth are suffering losses of £750,000 per month so they have lost £4-£5 million of income already.

"A normal match-day we take anything between £150,000-200,000. Then when you add the season-ticket revenue, it comes to a figure closer to £400,000-500,000 per match."

But again, as has been pointed out above, these are gross income figures and don't take into account the costs of opening the stadium to spectators that are currently not being incurred.
I have no doubt that clubs are losing money 'hand over fist' in the current situation, but in true business style they are 'over-egging' the figures for the highest impact.
Maybe if they would tell us the net profit they make per match on average in a normal season so that we could compare it to the income figures they are getting from Ifollow we could get a better picture. :roll:
Dave Wayne
Manager
Manager
 
Posts: 2283
Joined: Fri Aug 07, 2009 8:13 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Tippy Tappy Football » Mon Oct 05, 2020 9:41 am

Graham Westley (Sorry Martin) in the FLP said that a League 2 club with 2,500-3,000 crowds would have an income of between £1.15 and £1.725 million per season. This is clearly a gross figure again.
Tippy Tappy Football
Manager
Manager
 
Posts: 13278
Joined: Sun Aug 30, 2009 4:44 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby MTFCMAD » Mon Oct 05, 2020 9:49 am

Tippy Tappy Football wrote:Graham Westley (Sorry Martin) in the FLP said that a League 2 club with 2,500-3,000 crowds would have an income of between £1.15 and £1.725 million per season. This is clearly a gross figure again.


is that gate receipts only i assume ?
MTFCMAD
Manager
Manager
 
Posts: 2955
Joined: Thu Aug 06, 2009 1:28 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Tippy Tappy Football » Mon Oct 05, 2020 9:57 am

Yes. He was talking about gate receipts for a game with £20-£25 ticket prices although he may not have excluded the VAT. A £20 ticket would be worth £16.67 for the club.

£16.67 x 2,500 x 23 = £958,525

You may also have OAPS and Juniors paying less than £20 so your average ticket price will be lower than £20
Tippy Tappy Football
Manager
Manager
 
Posts: 13278
Joined: Sun Aug 30, 2009 4:44 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Tippy Tappy Football » Sun Oct 11, 2020 12:19 pm

Here's some info from Donny Rovers Chairman, Gavin Baldwin, where he says the net profit for a home game against Shrewsbury Town would normally be around £22,000. They expected to make £6,000 from the game on iFollow. He also said that the net profit would be 10-15 times that when they play Sunderland and Lincoln (the advantage of having a stadium where you can expand the away end to sell as many tickets as possible). Sunderland sold 4,070 last season.

Baldwin said: “For a specific example, and this would have been one of the more low-key games this season, had the Shrewsbury game been played, from tickets, hospitality, sponsorships, and match day sales such as programmes, etc and after all the costs from the game were taken out, we’d have expected to make a profit of around £22,000. At best now we’ll be looking at £6,000. But you can imagine when that goes to Sunderland or Lincoln games, it’s multiplied by ten or 15 times."

He also says Donny are looking at a seven figure shortfall if fans claim refunds on season tickets.

“The announcement is not helpful at all. Revenue-wise, from the bottom line, at best, it’s going to hurt us by £200,000. At best. That is just from lost money from ticket sales and doesn’t take into account that supporters may ask the club for refunds. The initial problem is about £200,000 and we’re now working on the assumptions that there are no crowds until January.

Obviously if the problem worsens after January then the situation only gets worse. The club would lose an additional £400,000 from the budget that was already released. We’ve got actions that we’re currently talking about to mitigate some of that £400k but equally the onus falls on the owners if there is a gap. To stress, that £400k is only what we would lose between now and the end of the season. It doesn’t allow for any claims for refunds at all. It’s potentially a seven figure shortfall with refunds.”
Tippy Tappy Football
Manager
Manager
 
Posts: 13278
Joined: Sun Aug 30, 2009 4:44 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Martin Shaw » Sun Oct 11, 2020 5:25 pm

"Four points clear as Lincoln are McCaffreyised", CHAD headline, April 1975
Martin Shaw
Site Admin
 
Posts: 28974
Joined: Sun Jul 13, 2008 6:20 pm
Location: West London

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Tippy Tappy Football » Mon Oct 26, 2020 7:01 pm

Gavin Baldwin, Doncaster Rover Chief Executive
"Revenue wise, the decision not to allow fans in will hurt us by at least £200,000 through lost money from ticket sales and that’s only until January, if the decision not to allow fans to return continues beyond January it could be over £400,000 we have to find. This figure doesn’t take into account any refund requests we may now receive from supporters or partners and the risk that surrounds our planned Killers concert next May, which has been budgeted for.

Providing there are no further restrictions placed upon us within tier 3 such as being told we cannot operate our Sunday morning car boot market or that we must close the 5-a-side pitches, then the Club Doncaster business model will mean the club is not at risk of administration this financial year. Our risk will come next financial year if refund requests materialise across the club as that is a seven figure liability."
Tippy Tappy Football
Manager
Manager
 
Posts: 13278
Joined: Sun Aug 30, 2009 4:44 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Tippy Tappy Football » Mon Oct 26, 2020 7:07 pm

Peter Swann, Scunthorpe Chairman, said on BBC Radio Humberside that Scunthorpe will lose £2 million if no supporters are allowed in the ground this season. He thinks a survival package will be agreed eventually even if it is only a temporary package. Clubs could borrow money against future TV money to get through 20/21. He said all clubs had handed over their books and accounts to the EFL so the EFL know exactly how much money clubs are paying out in wages. Fleetwood did have a playing budget of around £5.5 million last season.

Phillip Day, the Grimsby Chairman said that Grimsby can get through until the early part of January. They are selling around 1,100 iFollow match day passes.
Tippy Tappy Football
Manager
Manager
 
Posts: 13278
Joined: Sun Aug 30, 2009 4:44 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Dan » Mon Oct 26, 2020 7:12 pm

They’re not allowing ANY fans into any of the FA Cup first round matches. Ridiculous.
Dan
Manager
Manager
 
Posts: 11922
Joined: Thu Aug 06, 2009 12:26 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Dave Wayne » Mon Oct 26, 2020 8:57 pm

Tippy Tappy Football wrote:Peter Swann, Scunthorpe Chairman, said on BBC Radio Humberside that Scunthorpe will lose £2 million if no supporters are allowed in the ground this season. He thinks a survival package will be agreed eventually even if it is only a temporary package. Clubs could borrow money against future TV money to get through 20/21. He said all clubs had handed over their books and accounts to the EFL so the EFL know exactly how much money clubs are paying out in wages. Fleetwood did have a playing budget of around £5.5 million last season.

Phillip Day, the Grimsby Chairman said that Grimsby can get through until the early part of January. They are selling around 1,100 iFollow match day passes.

I would be interested to see the maths behind that Scunthorpe statement.
£2m over 23 matches at an average of £20 per person works out at over 4,300 per game. Their average attendance last year was less than 4,000.
I am assuming they sold season tickets which would reduce the shortfall, and then there are the match passes they are selling. If they are losing £2m they must normally sell a lot of pies !!
Dave Wayne
Manager
Manager
 
Posts: 2283
Joined: Fri Aug 07, 2009 8:13 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Tippy Tappy Football » Mon Oct 26, 2020 10:08 pm

Accrington Stanley iFollow Figures

Here are some figures from Andy Holt at Accrington Stanley

12/09: Accrington v Peterborough
Accrington 101 + 226 Season Ticket Redemptions
Peterborough - 1,123
Total Gross Revenue - £12,240
Income to Accrington - £6,450

19/09: Burton Albion v Accrington
Burton 175 + 390 Season Ticket Redemptions
Accrington - 167
Total Gross Revenue - £3,420
Income to Accrington - £0

26/09: Accrington v Oxford United
Accrington 115 + 325 Season Ticket Redemptions
Oxford - 977
Total Gross Revenue - £10,920
Income to Accrington - £4,600

03/10: AFC Wimbledon v Accrington
AFC Wimbledon 423 + 1,048 Season Ticket Redemptions
Accrington - 186
Total Gross Revenue - £6,090
Income to Accrington - £0

10/10: Accrington v Rochdale
Accrington 116 + 318 Season Ticket Redemptions
Rochdale - 483
Total Gross Revenue - £5,990
Income to Accrington - £4,830

17/10: Ipswich Town v Accrington
Ipswich Town 2,090 + 3,634 Season Ticket Redemptions
Accrington - 164
Total Gross Revenue - £22,540
Income to Accrington - £580

20/10: Accrington v Fleetwood Town
Accrington 99 + 388 Season Ticket Redemptions
Fleetwood - 109
Total Gross Revenue - £2,080
Income to Accrington - £2,080
Tippy Tappy Football
Manager
Manager
 
Posts: 13278
Joined: Sun Aug 30, 2009 4:44 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Tippy Tappy Football » Mon Oct 26, 2020 10:21 pm

Compare the above figures with Accrington Stanley's normal match day income

20/08/19: Accrington Stanley v Shrewsbury Town
Tickets - £11,329.11
Retail - £770.03
Raffle - £325.70
Programmes - £502.11
Match Day Hospitality - £400
Home Bar and Food - £3,620.71
Away Bar and Food - £1,102.33
Total Match Day Income: £18,050.09
Tippy Tappy Football
Manager
Manager
 
Posts: 13278
Joined: Sun Aug 30, 2009 4:44 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Dave Wayne » Mon Oct 26, 2020 10:55 pm

Tippy Tappy Football wrote:Compare the above figures with Accrington Stanley's normal match day income

20/08/19: Accrington Stanley v Shrewsbury Town
Tickets - £11,329.11
Retail - £770.03
Raffle - £325.70
Programmes - £502.11
Match Day Hospitality - £400
Home Bar and Food - £3,620.71
Away Bar and Food - £1,102.33
Total Match Day Income: £18,050.09

So their average income over the 4 home games is £4,500, which is £13,500 less than the quoted game from the 2019/20 season.
A significant loss per game and equivalent to just over £300k for the full league season, but yet again, as in all the previous examples, the chairman quotes gross income figures to embellish the losses.
How much does it cost to open the stadium in staffing and stewarding costs, policing costs, utilities, etc. ? £5k per game ? £10k per game ?
Unless they are prepared to release these figures as well then we will never really know the true impact.
I am not disputing the fact that clubs are losing money in the current climate, but the ones who are doing all the shouting are conveniently keeping the net losses quiet and only releasing the income losses and none of the expenditure savings.
Dave Wayne
Manager
Manager
 
Posts: 2283
Joined: Fri Aug 07, 2009 8:13 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby part time pete » Mon Oct 26, 2020 11:52 pm

Tippy Tappy Football wrote:Accrington Stanley iFollow Figures

Here are some figures from Andy Holt at Accrington Stanley

12/09: Accrington v Peterborough
Accrington 101 + 226 Season Ticket Redemptions
Peterborough - 1,123
Total Gross Revenue - £12,240
Income to Accrington - £6,450

19/09: Burton Albion v Accrington
Burton 175 + 390 Season Ticket Redemptions
Accrington - 167
Total Gross Revenue - £3,420
Income to Accrington - £0

26/09: Accrington v Oxford United
Accrington 115 + 325 Season Ticket Redemptions
Oxford - 977
Total Gross Revenue - £10,920
Income to Accrington - £4,600

03/10: AFC Wimbledon v Accrington
AFC Wimbledon 423 + 1,048 Season Ticket Redemptions
Accrington - 186
Total Gross Revenue - £6,090
Income to Accrington - £0

10/10: Accrington v Rochdale
Accrington 116 + 318 Season Ticket Redemptions
Rochdale - 483
Total Gross Revenue - £5,990
Income to Accrington - £4,830

17/10: Ipswich Town v Accrington
Ipswich Town 2,090 + 3,634 Season Ticket Redemptions
Accrington - 164
Total Gross Revenue - £22,540
Income to Accrington - £580

20/10: Accrington v Fleetwood Town
Accrington 99 + 388 Season Ticket Redemptions
Fleetwood - 109
Total Gross Revenue - £2,080
Income to Accrington - £2,080


How did Accrington get £580 for the Ipswich game, surely it should have been nil.
Those accustomed to privilege may feel that equality is oppression.
part time pete
Prediction League Manager
 
Posts: 10248
Joined: Fri Aug 22, 2008 4:39 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Tippy Tappy Football » Tue Oct 27, 2020 11:55 am

part time pete wrote:How did Accrington get £580 for the Ipswich game, surely it should have been nil.


I thought that as well Pete but that is the figure in Andy Holt's spreadsheet. Perhaps Dido Harding has been working on it! :lol:
Tippy Tappy Football
Manager
Manager
 
Posts: 13278
Joined: Sun Aug 30, 2009 4:44 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Tippy Tappy Football » Tue Oct 27, 2020 12:23 pm

The number of iFollow match day passes sold for home and away matches is very disappointing when compared with average attendances even taking into account families and friends may only buy one pass if watching together. I would have thought more fans would want to watch the games. It does suggest that many people go to a football match for the experience, a day out, socialising, drinking etc rather than to actually watch the football. :lol:

Thoughts?

Average Attendance 2019-2020 v Club iFollow Match Day Passes Sold 2020-2021

The average attendance figure also includes away fans

League 1

Home Games
Ipswich Town: 19,549 v 5,724 (2,090 + 3,634 Season Ticket Redemptions)
AFC Wimbledon: 4,383 v 1,471 (423 + 1,048 Season Ticket Redemptions)
Accrington: 2,862 v 440 (115 + 325 Season Ticket Redemptions)
Burton Albion: 2,986 v 565 (175 + 390 Season Ticket Redemptions)

Away Games
Peterborough: 7,372 v 1,123
Oxford: 7,636 v 977
Rochdale: 3,632 v 483
Fleetwood: 3,130 v 109

League 2

Home Games
Colchester United: 3,634 v 992 (452 plus 540 season tickets)
Oldham Athletic: 3,466 v 1,274 (474 plus 800 season tickets)

Away Games
Bolton Wanderers: 11,480 v 2,252
Grimsby Town: 4,599 v 1,100
Walsall: 4,664 v 751
Last edited by Tippy Tappy Football on Fri Oct 30, 2020 11:26 pm, edited 1 time in total.
Tippy Tappy Football
Manager
Manager
 
Posts: 13278
Joined: Sun Aug 30, 2009 4:44 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby PEAR CIDER » Tue Oct 27, 2020 12:26 pm

The amount of people that watch it illegally takes it away from ifollow. you'd be suprised how many that is. Had they purchased it, you'd probably see a lot more.
PEAR CIDER
Manager
Manager
 
Posts: 6164
Joined: Wed Jun 13, 2012 11:04 am

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Gazmoose82 » Tue Oct 27, 2020 12:28 pm

Tippy Tappy Football wrote:The number of iFollow match day passes sold for home and away matches is very disappointing when compared with average attendances even taking into account families and friends may only buy one pass if watching together. I would have thought more fans would want to watch the games. It does suggest that many people go to a football match for the experience, a day out, socialising, drinking etc rather than to actually watch the football. :lol:

Thoughts?

Average Attendance 2019-2020 v Club iFollow Match Day Passes Sold 2020-2021

The average attendance figure also includes away fans

League 1

Home Games
Ipswich Town: 19,549 v 5,724 (2,090 + 3,634 Season Ticket Redemptions)
AFC Wimbledon: 4,383 v 1,471 (423 + 1,048 Season Ticket Redemptions)
Accrington: 2,862 v 440 (115 + 325 Season Ticket Redemptions)
Burton Albion: 2,986 v 565 (175 + 390 Season Ticket Redemptions)

Away Games
Peterborough: 7,372 v 1,123
Oxford: 7,636 v 977
Rochdale: 3,632 v 483
Fleetwood: 3,130 v 109

League 2

Home Games
Colchester United: 3,634 v 992 (452 plus 540 season tickets)

Away Games
Bolton Wanderers: 11,480 v 2,252
Grimsby Town: 4,599 v 1,100
Walsall: 4,664 v 751


100% true... The match is always the most disappointing part of the day :lol:
Watching on ifollow without the usual 6 pints has made me realise just how bad league 2 football is!
Gazmoose82
First Team
First Team
 
Posts: 748
Joined: Sat Jun 27, 2020 11:52 am

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Tippy Tappy Football » Fri Oct 30, 2020 11:21 pm

Oldham Athletic iFollow Match Day Passes Sold

Home Games (800 Season Ticket Redemptions +)
Morecambe - 474
Carlisle - 416
Port Vale - 509

Away Games
Colchester - 469
Bolton - 597
Southend - 580.
Tippy Tappy Football
Manager
Manager
 
Posts: 13278
Joined: Sun Aug 30, 2009 4:44 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby chip63 » Fri Oct 30, 2020 11:41 pm

How much does it cost to put the games on ifollow?
I've no idea how clubs are surviving with such low incomes.
Would it be better to not play this season and take the two thirds wage support.
chip63
Manager
Manager
 
Posts: 3043
Joined: Mon Aug 10, 2009 12:01 am

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Reg Holdsworth » Sat Oct 31, 2020 10:02 am

These figures only seem to cover iFollow individual games purchased and ST redemptions. Would be useful to know the impact of international season passes sold too by each club as some clubs have sizeable numbers of ex-pats. I guess they’re probably have a neutral impact across seasons, but it is still very useful annual club income nonetheless.
Reg Holdsworth
Reserve Team
Reserve Team
 
Posts: 193
Joined: Sat Dec 27, 2014 3:50 pm
Location: Mansfield

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby Tippy Tappy Football » Fri Feb 26, 2021 2:45 pm

Chief executive Nigel Clibbens says Carlisle United expect to bring in more than £250,000 over the course of the season from the iFollow streaming service. The live streaming of games has been a lifeline to fans who have been prevented from attending matches because of Covid-19. It has also proved a very useful source of income to the Blues at a time their normal revenues have been seriously hit by the absence of supporters on matchdays.

“It’s been really important in helping to make up that gap,” Clibbens said of iFollow. “After 21 games we were at £138,000 and if you work that up for a full season you’re probably looking at over £250,000. That’s really welcome and it goes to putting us in the position that we’re in now. It’s been really interesting how it’s tracked,” he added. “We started off really strongly then we kind of reached a plateau. We had the break [in January], and since that break the numbers have got even better. It is really interesting and I think the fans have grasped it. A lot of the initial teething troubles have gone away and they’ve got really comfortable with signing up and using it. Winning matches helps, so we’ve seen the numbers grow and, again, it’s big numbers and we need it to continue to thanks for the support from everybody who tunes in and uses it."

United's supporters' trust CUOSC said the Harrogate game earlier this month attracted Carlisle's biggest following of 1,798 paying subscribers, with 1,421 paying to watch the match at Salford four days later.
Tippy Tappy Football
Manager
Manager
 
Posts: 13278
Joined: Sun Aug 30, 2009 4:44 pm

Re: Number of iFollow Match Day Passes Sold (£8.34 net per p

Postby HitchcocksShins » Fri Feb 26, 2021 3:23 pm

arsene wengers coat wrote:Why did you research that?


He needs to make comments, edders has returned and wants his top 10 spot back
twitter.com/SatiricalStag

"Couldn't you just stick to crayoning in poorly drawn pics?"
User avatar
HitchcocksShins
Manager
Manager
 
Posts: 3562
Joined: Wed Jan 16, 2013 12:17 am

PreviousNext

Return to Stagsnet Main Discussion Forum

Who is online

Users browsing this forum: No registered users and 112 guests