oldweststander wrote:The Chad's days are numbered, no longer a local rag but a North Botts and Derbys paper.
Circulation dropping like a stone.
I wonder why?
Used to have a big office and press on Newgate Lane and a shop in town, now they are reduced to a pokey little office on the Sherwood Oaks business park. All the best journalists have gone and we are left with that Andy Done Johnson clown, a Corbynite lefty and middle-class apologist.
Fell sorry for John Lomas, a good journalist working for an awful paper.
I feel for him too, does a brilliant job for us but gets slated because of the bigwigs at JP who don't know how to run a LOCAL newspaper properly
It's not just the Chad. All weekly papers are on a fast-track to oblivion. Is just that Johnston Press have more weekly papers than any other publisher. JP has been hell-bent on yielding the sort of profit that they have had in the boom years even though the market is collapsing.
They can only do this by rampant cost savings and de-localising the products. They are running out of areas to save money in their printed division and they have woefully under-exploited the digital market. In fact, their digital activity has done more to damage their printed products than anything else.
The Chad is still a weekly purchase for a lot of older readers but, as they dwindle in number, so does the Chad's circulation. Younger readers are not given any real reason to become new readers.
It's a real shame. I used to work for the Chad, but it's not worthy of my quid nowadays.