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Archived News from August 2010

20th August 2010 21:37

Thursday, 19 August 2010

Blue Square Premier agree new tv deal with Premier Sports


Fledgling subscription sports channel Premier Sports has confirmed its signed a deal to show live Blue Square Premier matches.

Few details have been released, but the channel - which broadcasts on Sky channel 433, made the announcement on its Facebook page.

It says it hopes to show its first match on the weekend of September 4 with plans for a game on the Saturday and Sunday.

The Blue Square Premier - non-league football's top flight which is also known at the Football Conference - has been without a broadcast partner since the collapse of Setanta Sports which showed more than 50 games a season.

ESPN was close to agreeing a deal for rights last season, but pulled out. It was also claimed this week that the Conference turned down a highlights deal which would have seen goals shown on the BBC and its websites.


Football Conference Signs Unique TV Deal
20 August 2010


In a ground-breaking deal which will be a first in English football between a major football competition and a broadcaster, the Football Conference has signed up to a unique partnership with Premier Sports TV.

Premier Sports TV will show thirty matches per season from the Blue Square Bet Premier over the next three years.

The thirty matches selected for broadcast will include all five Blue Square Premier play-offs.

The broadcasts will commence on Saturday, 4th September with Grimsby Town v Luton Town (k.o. 17.15hrs) followed by Newport County v Wrexham on Sunday 5 September 2010 (k.o. 13.00hrs).

To obtain this service, the monthly subscription to Premier Sports TV is £6.99.

In a joint enterprise with Premier Sports, the Conference can now offer those who want the opportunity to watch all that is best outside the Premiership and Football League, the ability to subscribe to a monthly membership for just £6.99.

The uniqueness of the deal over and above the normal rights fee paid by the broadcaster to the competition will see the Conference receive 50% of all subscriptions once a nominal level of subscribers has been achieved.

No other competition has had this style of agreement before and in addition the Conference will also earn 50% from all internet revenue associated with the deal and allow them to retain advertising rights allied to those adverts shown with their matches. This really is a 'joint venture' first in football.

Despite the fact that twelve months ago the Conference lost their then broadcaster partner due to financial reasons, they have bounced back strongly from that adversity to again lead the way with this deal.

The full details attached to the partnership are being conveyed to member clubs first before these are made public together with the actual format and first tranche of matches being revealed.

Fans of the Blue Square Bet Premier can be assured though that LIVE matches will commence on the 4th September via Channel 433, at a minimum rate of three per month and as little disruption to the current fixture list will take place as possible.

The Football Conference and Premier Sports TV has identified this partnership opportunity and recognise there is a niché market for all football fans who love the game at the level at which the competition plays.


Earlier stories:

BBC Non-League Show, 16 Aug 2010

Understands in final stages of talks, and discussions ongoing, with Premier Sports, to show Conference matches on Sky Channel 433.
Matches could be shown on a Thursday night.
Subscription will cost £6.99 per month.

Neither Conference nor Premier Sports would confirm anything.

Announcement expected over next 48 hours.

According to Ryan McKnight from FC Business:
Money simply not there to be of much financial benefit to the clubs. So clubs will not get much cash.
Big question marks whether Premier Sports will be able to get enough subscribers.

To listen again, http://www.bbc.co.uk/podcasts/series/nonleague

It transpires that the Conference turned down a deal with the BBC for weekend highlights. What utter fools. - Martin


Earlier story:
The Non League Paper reports (15 Aug) that the Blue Square Premier are on the brink of securing a deal with Premier Sports.

This deal, which may be due to start in September with 30 games a season and with a possibility of Friday night or Sunday slot being discussed.

The subscription to this channel that operates on 433 of the Sky Digital platform is £6.99 a month.


BBC Non-League show twitter page:


9 Aug 2010

Sorry we weren't able to get to TV deal. But understand (not from Alan Alger) that the deal will involve a subscription and is 90% done.

Alan Alger did seem fairly positive too that something would happen with a TV deal. Our sources (again not Alan) say not for start of season

tv deal likely start of sep. Hope the conference take this and make it work. Last season they had a deal on the table at it didn't come off.

BBC Non-League show podcast for 9 Aug 2010 programme --->



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