BLUE SQUARE - DAILY MAIL TO OFFER APOLOGY
Statement from the Footbal Conference
19th Oct 2009
In light of an article published today in the Daily Mail, the Football Conference and our Title sponsor Blue Square, wish to distance ourselves from the report suggesting that Blue Square are to terminate their sponsorship at the end of this current season.
Contrary to that statement, Blue Square indicate, only as recently as last Wednesday, that they are keen to renew their sponsorship for another three year period. To this end, both Blue Square and the Football Conference are currently engaged in talks, with each being complimentary in respect of how the partnership has worked and will hopefully continue to blossom.
The Daily Mail have been duly advised that their article is misleading and potentially damaging, especially in the current financial climate, and has duly acceded to a request to publish a correction in their editions for Tuesday 20th October.
Daily Mail, 19th October 2009
CHARLES SALE'S SPORTS AGENDA: Blue Square in talks over whether to join football sponsor exodus and terminate Conference deal
There may soon be a full set of the major English professional football competitions looking for new backing such is the sponsorship crisis facing the game.
The latest sponsors in discussion over whether to renew a title endorsement are online betting operation Blue Square, whose three-year support of the Conference divisions below the Football League will terminate at the end of the season.
And the Conference are set to join a crowded market place to begin the search for fresh funding.
Blue Square's imminent withdrawal is no great surprise following media exposure of their football property being decimated by the collapse of sports subscription network Setanta last June and no other TV network picking up the live, or highlights, rights to Conference football.
But it means an unprecedented situation in this modern age of mass sports sponsorship in which the Premier League, Football League and Conference are all chasing title sponsorship for their club league competitions. The FA Cup and England's 2018 World Cup bid are also competing, with Spurs and Fulham also needing new names on their shirts.
Latest | October 2009