STAGS INK DEAL WITH MANSFIELD 103.2
audio from Mansfield 103.2, click here
(apologies for some loss of sound in places, recorded on my trusty old hand-held recorder)
- announcement of deal between the the club and the radio station, including interviews with James Derry, Andrew Saunders, Chris Vasper, Nigel Pinnick, Martin Shaw
- post match interview with James Derry
Stags deal backed by radio boss
CHAD website, 25 February 2007
RADIO station boss Tony Delahunty has hailed the unique commercial deal between 103.2 and Mansfield Town Football Club as a new era for the Stags.
As revealed on http://www.mansfieldtoday.co.uk, the Mansfield station will take full control of the football club's sales and marketing operations - in a deal that will see any money raised ring-fenced from unpopular Stags owner Keith Haslam.
Mr Delahunty, who had been working on the deal with new Stags chairman James Derry, said: "We want the people to come to Field Mill.
"Some are staying away because of their grievances with the chief executive, so we have set up a committee to handle the revenue from this. And the fans will have a say on how that money is spent.
"The development committee will include representatives from Team Mansfield and the Stags Supporters Association, as well as the radio station, Mr Derry and a prominent local businessman or businesswoman."
It is hoped that the radio station will be able to arrange fundraising sportsman dinners, pop concerts and the hiring of the executive area in a bid to bring new money to Field Mill.
103.2 will also handle advertising space at the football ground - and as part of the deal will provide exclusive match commentary from Stags' away games next season.
However, Mr Delahunty stressed that home matches would be broadcast live only on the club's own Stagsworld website.
Mr Derry said: "The overriding problems we have at the club is a lack of trust of Keith Haslam –– so by having this deal we are taking the finances away from him and hopefully the fans and any potential sponsors will see a transparency in the way the money is used."
* See this week's Chad for the full story.
Stags ink landmark deal with radio station
MANSFIELD Town FC has put pen to paper on a landmark commercial deal with local radio station Mansfield 103.2 that could raise the club up to an extra £500,000 a year.
Club and station bosses have inked an ambitious deal that will see the radio station take full control of the club's sales and marketing operations –– taking a large chunk of financial control away from unpopular chief executive Keith Haslam.
The station's new duties will include selling advertising space, hiring out the executive box for social functions and conferences and even using Field Mill as a venue for mammoth pop concerts.
Stags chairman James Derry has hailed the deal as the start of a glorious new era for the club, and is setting up a special committee to ensure the extra money brought in is spent in the best possible interests of the club.
He said: "The overriding problems we have at the club is a lack of trust of Keith Haslam –– so by having this deal we are taking the finances away from him and hopefully the fans and any potential sponsors will see a transparency in the way the money is used.
"I said when I came on board that I needed six weeks to work out what needed to be done, and I think this is the most positive thing I can do for the club."
Latest | February 2007